An experience encapsulating the spirit, art and culture of all the South Indian states.

Extraordinary together

A unified brand experience.

Zee Entertainment enterprise Ltd partnered with Vamos to design – “The south story” that brought together pop culture, food and travel to create an experience true to every south Indian. Evoking the cultural flavours of each state and a showcase of Zee’s extraordinary offerings in each of these markets.

" We wanted to create an experience that brought to life the tagline of the brand- "Extraordinary together" and also celebrated our offerings in all the south markets." "

– V.R Hema, Vertical head, Network Marketing, Zee Entertainment Enterprises Limited.

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