Breaking away from Sterotype
A brand for the millenial woman.
Heraniyaa partnered with Vamos to establish a brand for the woman of today, breaking away from the traditional positioning of the parent brand. Our approach was to blend the core values of the founders with a contemporary classic feel that contrasts with rich and evocative brand imagery showcasing a taste of their modern craftsmanship.
" Our products are niche, versatile, heirloom,
exquisite, luxurious, extremely well
crafted and we want the brand to reflect the
essence of it"
– Shruthi, Founder, Heraniyaa.com